Sioux City, Iowa
This project was a 12-theatre Cineplex in Sioux City’s historic Old Town. The challenge of the Cineplex was to make a 55 foot square box, street friendly to the pedestrians and to animate the first level with as much activity as possible. The solution was to locate retail on 3 sides which would provide space for future bars, restaurants and bookstores. We simultaneously worked on the urban design of the street which allowed us to fit the Cineplex appropriately into the overall design of the Old Town area.